8 Takeaways from the 2019 USHJA International Hunter Derby Championship
Yes, Tori Colvin is That Good
As of tonight, Tori Colvin has won this championship three different times on three different horses. Her picture is all over the marketing material, jumps and signage, and next year will be no different. Her 2018 partner, Private Practice, was consistent but it was El Primero who wowed the judges this evening.
“In the first couple of jumps I was holding his hand a little bit, and once I felt that he was comfortable I just went with it and tried to be as handy as I could,” Tori said of her winning trip. With scores in the mid 90’s, all four high options and handy points as high as 9, it’s no surprise she solidly clinched the win. What’s almost as impressive though, is how little time she’s spent with her winning mount.
For this news assignment, I aimed to provide coverage of the final event of the horse show while giving it a different spin from other media outlets. Since our magazine was one of several in attendance, I opted for a listicle approach that contained a narrative element. This change in format led to a 760% increase in pageviews from our previous, more traditional news coverage, and a 65,000 organic social reach on Facebook. Published online for The Plaid Horse magazine. Read entire article.