Crafting content with clarity, purpose, and empathy—for brands and individuals alike.
With over 15 years of experience in content marketing, editorial leadership, and digital strategy, I help organizations and individuals communicate with clarity and purpose. I’ve led marketing initiatives for global tech companies like NI (National Instruments) and Epicor, and served as an Editor at The Plaid Horse, where I championed impactful storytelling and drove digital content strategies that expanded reach and deepened engagement.
An MFA in Creative Nonfiction and bylines in outlets like the Los Angeles Times equip me with the skills to blend technical precision with narrative depth—crafting content that resonates, converts, and reflects a distinct, authentic voice.
services
B2B Tech Content & Strategy
Help your customers understand what you do—and why it matters. I translate technical offerings into clear, persuasive messaging that builds trust and drives action.
Copywriting & Editing
Make every word count. I help brands and businesses connect with their audience through sharp, strategic copy that reflects their voice and values.
Editorial Strategy
Take the guesswork out of content. I support teams and publications with clear planning, efficient workflows, and a cohesive editorial vision that gets results.
Creative Nonfiction Editing
Tell your story with confidence. I help writers strengthen structure, refine voice, and move from uncertainty to clarity with personalized, thoughtful feedback..
selected work
- The Edge Jan ’25 – LinkedIn Corporate Digest
- The Edge Nov ’23 – LinkedIn Corporate Digest
- Prosper Alongside Growing Builder Confidence – B2B eBook
- 5 Ways to Shield Satellites from the Dangers of Space – SEO optimized article
- Accelerating Time to Market – Customer Story
- What are Nonterrestrial Networks (NTNs)? – SEO optimized article
- How Test Leaders Can Get More Support from Leadership – B2B Brand Content Marketing
- The Future of AI/ML—Taking a Human-Centric Approach to Innovation – Technical Article
- The Testing We Need to Get to Mars – Technical Article
- Why a Connected and Scalable Test Strategy Is a Must-Have – Technical Article
- 8 Takeaways from the 2019 USHJA International Hunter Derby Championship – Equestrian events journalism
- The Suicide Conversation We Should Be Having Before “They Will Be Missed” – Editorial
- A Step-by-Step Body Clipping Guide for Adult Amateurs – Humor Listicle
- Hey Local Show Rider—You Matter – Editorial
testimonials
Lauren made an immediate impact on our team. She’s a sharp, data-driven content strategist who brings creative insight to even the most technical topics. Her ability to turn complex information into effective, compelling content is matched by her direct communication, fast turnaround, and leadership in cross-functional projects like our podcast launch.
Jayson Wilkinson
Marketing Director
Lauren excels at creating content, but even more importantly, she has the unique ability to tailor that content to her specific target audience to deliver on the key messages.
Ryan Daniels
Senior Director, E-Commerce & Digital Marketing
The fine-tuned layouts and type in Abisko makes it a perfect match for both blogs and personal websites.
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The fine-tuned layouts and type in Abisko makes it a perfect match for both blogs and personal websites.
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