With over ten years working on marketing teams in technology, e-commerce and media, I have built a variety of skills to help any team with digital content.
Prior Roles include:
Senior Editor – The Plaid Horse
Work as editor for nine yearly print issues to curate, edit and write articles. Manage The Plaid Horse blog by writing content, working with contributors, managing an editorial calendar and growing the audience. Implemented international creative writing contests and assist with marketing, judging and implementation. Oversee social media strategy, and manage special interest Facebook groups associated with the brand. Additional support with e-marketing including design, coding and content creation for news blasts.
Marketing Website Producer – KingsIsle Entertainment
Created and managed online content for online games with a 50 million registered user audience. Worked on projects from conception to completion including extensive UI work with wireframes, design, marketing copy and maintenance. Content has a heavy focus on user acquisition with landing pages and registration conversion. Also wrote copy for SEO needs as well as setting up pages properly with front end development. Designed and coded fully responsive e-mails for online marketing blasts. Managed the company blog and worked on the editorial calendar as well as content creation. Also managed a small content team, overseeing the marketing artist role.
Senior Web Designer – Charfen Institute
Created e-mail marketing newsletters, landing page design as well as overhauled websites for UI and SEO needs. Managed front end designer, and worked closely with the product marketing managers on a variety of business initiatives.
Interactive Designer – SmartPak Equine
Worked within the web marketing team to create web design elements. Designed and coded flash banner advertisements for the online space. Coded and created content for landing pages including e-commerce sales and internal use. Created and coded e-mail marketing blasts for online sales and more.
Lead Designer – Digital Tadpole
Web and graphic designer for a small software startup. Logo Design & Brand work. Designed & coded web templates for Vetsuite Veterinarian Website program. Design and front-end developer for clients and company website. Designer for marketing print collateral.